Neal Rice is a seasoned business attorney, entrepreneur, and founder of Start Up University.

He has helped thousands of people start new businesses, buy and sell businesses, and plan for business succession. His passion for business led him to reach even more business owners through Start Up University. Neal believes there is life-changing power in a well-run business!


Neal was born and raised in Lancaster County, Pennsylvania- a thriving community of entrepreneurship and family-owned businesses. After college, he was accepted to The United States Army Officer Candidate School. Neal completed four years of active-duty service as an Army Officer, including a 15 month tour as an Infantry Platoon Leader in Baghdad, Iraq.

Neal is energized by business owners who understand and value the power of a well-run, well-led businesses, and he loves helping others prosper their business and impact their community.

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