Start Bold.
Start Right.
Start Now.
You’ve launched your business—now let’s make
sure you build it on the right foundation.
“Most businesses fail because they didn’t start right. I’m here to change that.”
Hi, I’m Neal — a business attorney and founder of Start Up University. I’ve worked with hundreds of small business owners just like you. I created Start Up University to eliminate the confusion, overwhelm, and costly mistakes that trip up most new entrepreneurs.
This isn’t theory. It’s the exact legal and business roadmap I’ve used to help business owners launch with confidence. I believe in the life-changing power of a good business. Let me help you create yours!
A clear, step-by-step course designed
specifically for brand new business owners:
Choose the right business structure (LLC? S Corp?)
Set up business banking and separate finances
Protect yourself with the right insurance
Understand what taxes you owe — and when
Build simple systems to scale
Avoid partnership disasters
And more...
Whether you're just getting started or already filed your LLC —
this course picks up where the paperwork ends.
Starting Right Saves You Thousands.
Legal mistakes, tax errors, insurance gaps, and unclear partnerships can cost you big down the
road. Start Up University helps you avoid the common traps and launch like a pro.
Do I really need an LLC?
How do my taxes work?
What if I get sued?
What kind of insurance do I need?
The answers to these critical questions and so many more are in Start Up University!
Go from uncertainty and timidity, to confident, bold action!
TESTIMONIALS
What others are saying
"...consult with Neal to help your vision become a prosperous reality."
"...the counsel I have received from Neal was thoughtful, well intentioned, and aimed towards growth and future success.If you are considering taking the step towards business ownership, I highly recommend a consult with Neal to help your vision become a prosperous reality."
Angie Matroni
Heatherstone Counseling Services
"He genuinely cared not just about our business, but about us."
"We were at a challenging crossroads with our businesses and didn't know how to grapple with it all. From our very first interaction with Neal we were absolutely blown away. He genuinely cared not just about our business, but about us. We are so thankful that in the fast-paced business world there are people like Neal who truly want to see others succeed."
Kent & Ashleigh Mast
Kent Mast Photo & Video, LLC and The Mast Collective
"Neal is an asset to our businesses."
"We have worked with Neal Rice on multiple business transactions. His practical advice, clear communication and character driven approach have helped us to simplify our business lives while growing our profitability. He has proven himself to be knowledgeable honest and trustworthy. Neal is an asset to our businesses".
Joel & Sara Bare
Joel Bare Woodworking, LLC
and New Holland Coffee Company, LLC
You don’t need to have it all figured out.
You just need to take the next step — with clarity and confidence.
Let’s talk. I’ll personally help you figure out what to focus on next.
MEET THE FOUNDER
Meet Neal
Neal is a seasoned business attorney and entrepreneur who’s helped hundreds of new business owners build smart, profitable, legally sound businesses.
Neal has advised business owners on how to avoid the legal and financial pitfalls that sink most startups. From entity formation and partnership agreements to contracts, taxes, and long-term planning—he's seen it all. But more than that—he's a teacher at heart.
That’s why he created Start Up University: to take everything he’s learned from the business and legal trenches and deliver it in a way that’s approachable, step-by-step, and designed for real-life business owners. This isn’t fluff. This is the business foundation you didn’t even know you needed—but absolutely do.
Bring your questions. He’ll bring the answers.
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